its hype cycle. technologies marketed as SDN) have not achieved any significant market traction. Hype Cycle for Digital Marketing, 2020 Published: 15 July 2020 ID: G00441648 Analyst(s): Mike McGuire, Colin Reid Martech innovation and efficiency enable marketing resiliency in the era of COVID-19 and stagnating economies. … Use this Hype Cycle to drive your innovation agenda and your ability to respond to changing conditions. Gartner’s Hype Cycle (pictured above) is a visual representation of this roller coaster ride of emerging technology, charting the first rumblings of public excitement to the point of wide adoption, social application of technology and a sustainable proposition. For example, many see blockchain technology either as an all-purpose weapon ... 2.2 Hype Cycle for Emerging Technologies 2017 – Gartner Inc. . The pedestal that some in IT had put blockchain on started to crumble. 5 Blockchain Trends for 2020 | The Hype is Over 3 The corporate blockchain hype cycle is slowing In recent years, Blockchain has been heralded as a major disrupter on track to rattle almost every industry from agriculture and manufacturing to FS and insurance. Blockchain technology remains a hot topic for digital transformation and innovation, as blockchain and its underlying distributed ledger technology have the potential to fundamentally transform a wide range of industries and markets. The Published August 18, 2020. As of late 2019, analysts there said that blockchain was entering the “Trough of Disillusionment” after summiting the “Peak of Inflated Expectations.” The trough is where “interest has waned as experiments and implementations fail to deliver,” according to Hype Cycle for Blockchain Technologies, 2019, Sources: 5 Trends Drive the Gartner Hype Cycle for Emerging Technologies, 2020 by Kasey Panetta. Off the Hype Cycle. While in many cases, the technology’s promise can be clearly seen, faith in Blockchain has fallen victim to “ the massive Priority Matrix for Endpoint Security, 2020. However, the blockchain technology is very interesting for the mass media because of its rapid development and global capturing of different markets. Blockchain-Based Transformation: A Gartner Trend Insight Report Rajesh Kandaswamy and David Furlonger (G00352362) Blockchain Trials Across Industries Show a Market in Transition Stephanie Stoudt-Hansen and Others (G00352760) Hype Cycle for Blockchain Technologies, 2018 David Furlonger and Rajesh Kandaswamy (G00340388) In addition to the private sector, where blockchain … • Plans for blockchain credentialing models develop ... 2020 AI at peak of the hype cycle ... 2020 will be a period of technology uncertainty for staffing executives. Ten innovations were either removed or replaced in the Hype Cycle, either because they evolved to become features of broader technologies or have developed into tools that address more than security: Protected browsers have largely become a UEM feature. It was going to take a long time before the technology was widely adopted. Hype Cycle for Enterprise Networking, 2020 The Priority Matrix The Priority Matrix for this Hype Cycle shows networking technologies, by impact, against a timeline for the number of … Toward the end of 2018 blockchain entered the next phase in the Gartner hype cycle for emerging technologies. Figure 2. While in many cases, the technology’s promise can be clearly seen, faith in Blockchain Figure 1. 5 Blockchain Trends for 2020 | The Hype is Over 3 The corporate blockchain hype cycle is slowing In recent years, Blockchain has been heralded as a major disrupter on track to rattle almost every industry from agriculture and manufacturing to FS and insurance. The company developed the Gartner Hype Cycle in a bid to analyse new technologies and try to distinguish marketing and “hype” from actual use cases and progress. Gartner hype cycle When it comes to blockchain technology, as far as the company is concerned, there’s still a long way to go.